Who are you? Why are you reading my feed?
by Rick • Filed under Analyze • January 22, 2007
Have you ever wondered who’s reading your feed? Sure, FeedBurner already tells you how many people are reading, and which applications they use. But what about who they are? Did they go to grad school? Do they have kids? Do their friends hang on their every word when it comes to product recommendations? Do they travel a lot? We don’t know about you, but these are the questions that keep us up at night. OK, that might be a bit dramatic: but it is valuable information - not just for you to better understand your audience, but for your advertisers, who will pay higher CPMs when they are certain their message is reaching the right audience. For all publishers in the FeedBurner Ad Network (FAN), we have a demographic survey that can be easily activated via FeedFlare. If you want to turn it on, just drop the Publisher Services Team a note (publishers@feedburner.com) and we’ll add it to your feed for you.
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