Quick Hit: Yahoo!
by Rick • Filed under Analyze • February 19, 2007
Yahoo! has two distinct feed reading applications - My Yahoo! and Yahoo! Mail - both of which are counted in a feed’s reported Yahoo! subscriber number. Yahoo! Mail renders all HTML on the page, meaning all item views from feed(s) presented on that page will be counted. My Yahoo! does not render HTML - only the headlines from feeds are presented - which means that My Yahoo! will show up in click reports but not item view reports.
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