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Quick Hit: Feed Terminology

Below are terms that we use periodically to describe various behaviors observed with feed consumption: 30 Day Active Users: Yahoo’s method for calculating the subscriber number they report to FeedBurner and other feed publishers. Individuals who have subscribed to a... Continued — read more »

Quick Hit: Rojo

Rojo renders all items on a page in a “river of news” style. (Rojo’s stats were briefly removed from FeedBurner’s reporting; more details are here.)... Continued — read more »

Quick Hit: Pageflakes

Pageflakes is highly configurable. By default, headlines only are shown and clicks on those headlines send the user back to the publisher’s site. Users can modify this behavior to allow posts to open up within Pageflakes’ “RSS Reader”, which will... Continued — read more »

Quick Hit: Netvibes

Netvibes shows feed headlines by default, and does not render HTML unless the user clicks on the headline of an item. Once the user clicks on the headline, a pop-up window opens that provides the user with the full contents... Continued — read more »

Quick Hit: NewsGator

The subscriber number you see includes all NewsGator clients (FeedDemon, NetNewsWire, NewsGator for Outlook, NewsGator Online, etc.), but the item view and click data is for NewsGator Online only. Legacy clients, like older copies of FeedDemon and NetNewsWire, still show... Continued — read more »

Quick Hit: Bloglines

Bloglines renders all HTML on the page at once. When a user opens a feed (or folder) with multiple feed items in it, all items’ HTML will get rendered, resulting in multiple item views at once.... Continued — read more »

Quick Hit: Microsoft

Microsoft does not currently report subscribers. Live.com shows headlines by default, and for feeds with images (which includes feed with item view tracking enabled), it will display one image at a time alongside the headlines. This means that while Live.com... Continued — read more »

Quick Hit: Yahoo!

Yahoo! has two distinct feed reading applications - My Yahoo! and Yahoo! Mail - both of which are counted in a feed’s reported Yahoo! subscriber number. Yahoo! Mail renders all HTML on the page, meaning all item views from feed(s)... Continued — read more »

Quick Hit: Google Reader

Google Reader uses Ajax to render only the HTML for the content currently visible in the browser window. That results in item views only for visible content items; as a user scrolls down and more feed items are displayed, additional... Continued — read more »

Who are you? Why are you reading my feed?

Have you ever wondered who’s reading your feed? Sure, FeedBurner already tells you how many people are reading, and which applications they use. But what about who they are? Did they go to grad school? Do they have kids? Do... Continued — read more »

Disabling Rojo Count

Due to a bug with the way Rojo is reporting subscribers for some feeds, we’re temporarily disabling the Rojo count in subscriber numbers. Rojo is aware of the issue and is working on it. Once the fix is in place... Continued — read more »

Get Your Complete Stats Picture with Site Stats

You can now get statistics on your site from within your FeedBurner account. Pretty sweet, eh? We are constantly striving to bring you the best picture possible of the consumption of your media and this is another big step forward.... Continued — read more »

Redirects: The Path to the Statistical Bliss

Do you ever wake-up with a start in the middle of the night and think: “I wonder if FeedBurner is counting all of my subscribers!” Odds are the answer to that question is no but I thought leading this post... Continued — read more »

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