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February 2, 2007
Listen (6.8MB, 11:48)
About the Producer
Stace Carter began his career in media as a music editor for Nimbus Records in the early 90’s, where he worked on album releases for Sony, Chesky, and PolyGram records. He published his first online audio file in 1996 to accompany an article he wrote for Keyboard Magazine, and has been hooked on the promise of online media ever since. He works as a producer/director for commercial and documentary video and film, an editor, and podcast marketing consultant. Currently, Stace is producing Sally Hogshead’s “Naked Career”, The Canine Campus Podcast, and the Darden School of Business’s BusinessCast. Stace loves to talk podcasting and can be reached at stace.carter@gmail.com.
Show Notes
In this episode, Stace Carter gives us a look at two vastly different organizations to find out how they’re using podcasting, and FeedBurner, to connect with their respective markets. First we hear from Deven Gaston of Canine Campus, a local podcast about positive reinforcement dog training that has grown to have a global reach. Following that, Stace talks to Dr. Ken White, VP of Communications and Marketing for the University of Virginia Darden School of Business, about how the Darden BusinessCast is using FeedBurner to track metrics on the thousands of prospective MBA students and alumni who listen each week.
