May 16, 2006
The Feed Powers The Site
This morning, we unveiled another enhancement to our advertising platform: a feed-driven approach to positioning ads on Web sites and blogs. The feed is the keystone to publisher content; by managing the feed and providing the FeedFlare service, the FeedBurner Ad Network sees context and structure normally unavailable or rendered ambiguous by simply screen-scraping the Web page.
We talk a lot about feed meta data around here, and it tends to result in a loss of dating opportunities, but it's this extra context that's available via the feed that provides the framework for new and better ad units. Ads that shift to the latest permalinks on a site, ads that only appear/disappear once a post has comments, serialized campaigns on a page that understand page/article sequence, etc. The first planned site campaigns powered via the feed will start running in a couple weeks, and we'll go from there. You can read more about this launch in our press release and in the news.
While we have been saying a lot about the ad network lately, we have been working hard on our full suite of free services, and we have a couple other updates to announce over the next week, including more integrated email management and added historical subscription metrics. We continue to not get to the bottom of the "things to build for publishers" list, and great suggestions keep on coming in, so we'll keep shovelling and you keep writing, recording, and filming.
This morning, we unveiled another enhancement to our advertising platform: a feed-driven approach to positioning ads on Web sites and blogs. The feed is the keystone to publisher content; by managing the feed and providing the FeedFlare service, the FeedBurner Ad Network sees context and structure normally unavailable or rendered ambiguous by simply screen-scraping the Web page.
We talk a lot about feed meta data around here, and it tends to result in a loss of dating opportunities, but it's this extra context that's available via the feed that provides the framework for new and better ad units. Ads that shift to the latest permalinks on a site, ads that only appear/disappear once a post has comments, serialized campaigns on a page that understand page/article sequence, etc. The first planned site campaigns powered via the feed will start running in a couple weeks, and we'll go from there. You can read more about this launch in our press release and in the news.
While we have been saying a lot about the ad network lately, we have been working hard on our full suite of free services, and we have a couple other updates to announce over the next week, including more integrated email management and added historical subscription metrics. We continue to not get to the bottom of the "things to build for publishers" list, and great suggestions keep on coming in, so we'll keep shovelling and you keep writing, recording, and filming.
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» FeedBurner Expands RSS Ad to Blogs from Small Business Blogging
RSS advertising and metrics player FeedBurner is moving beyond feeds to expand the volume and type of inventory it offers to include Web sites, targeted towards publishers, especially bloggers.
It works more or less the same as the RSS ads counterpar... [Read More]
Comments
I think what you're doing is great. I just wish you could effectively place Feedburner Ad Network ads in my Feedburner feed.
Although things went great at first, apparently recent changes in how you distribute ads to feeds has resulted in me getting 1 ad for every 20 to 25 posts because I don't post like regular bloggers at Hip Hop Press. I post in batches.
My notes to customer service have basically resulted in my being told that the system is working as planned.
Well, congratulations on your successful system! If that's how things work out for your first ad product, guess I won't be exploring the new offerings.
Great feed service, though. I'll still recommend that part.
Hi Clyde -
Thanks for posting - we appreciate the feedback. While the system is working as expected in terms of delivering impressions throughout the day across the various channels, there is a chicken and egg issue in terms of balancing publisher participation with advertiser demand as things get off the ground. This is why we've tried to take a measured approach to opening up the network to more publishers. There are a number of services we are rolling out soon that will specifically address this issue, but like everything else at FeedBurner - these are optional. Our Ad Ops team will follow up with you directly regarding ways to optimize your current campaigns. Thanks again for the feedback.
Very cool.
FB is becoming a one-stop shop. Like it.
I realize that I was already quoted in the press release and it may seem a bit much that I keep writing about how much I admire what Dick, Brent and crew are doing however, it is my firm opinion that we are in a time on par (in terms of influential media shifts) with that of Guttenberg. This is why I spend so much of my time thinking and speaking about the current state of content syndication.
When I first met Dick and Brent I thought, “here are a few guys who understand the relationship of the medium and the message”. I could not wait to see how their understanding of the modern media landscape would unfold into real world application (not the mention the ability to monetize this understanding).
Here we are, almost a year after I first met the guys over at Feedburner and, they continue to demonstrate the ability to not only understand the RSS space but, to monetize it in the most effective way possible.
A note to my friends over at Feedburner; I am holding you guys to the highest of standards so, don’t let me down! I expect continued greatness in the area of content syndication (beyond RSS readers and blogs). I have every faith you guys will leave up to my expectations, Cheers!
Thanks for the positive response. I'm definitely a fan who wants to become an addict.
Peace