Warm Up To a Protected Advertising Climate

Today we announce AdClimate, a new feature of the formidable FeedBurner ad server for blogs and RSS feeds. AdClimate gives marketers and advertisers the power to suppress their ads from being served into content they might deem questionable. By way of example, let's say you have an aversion to the word, "wingnut" and the thought of your ad for pinenuts showing up in a publisher's blog post about the history of wingnuts would be totally unacceptable (hey - who are we to judge?) AdClimate to the rescue. In addition to screening a multi-language default list of inappropriate language, advertisers can submit their own list of keywords next to which they don't want their ad to appear - wingnuts and all. AdClimate is the solution for that awkward adjacency issue that makes advertisers and media planners sink a little lower in their chairs (kind of like lumbar support, but without the foam cushion or unfashionable belt).

If there’s one thing we can say about the content produced by our 393,805 publishers, it's diverse and, some might say, unpredictable. For advertisers, having an extra layer of protection is just the lifevest they need before jumping into the deep end of all that content generated by users. And when we say deep, we’re talking about hundreds of millions of ad impressions from some of the coolest, most provocative and cutting-edge content producers on the Web today. You know who you are.

In the world of distributed media, brands need to be protected which is why the AdClimate concept has been met with very positive feedback from agency execs across the land. One such exec is Tim Hanlon, Senior Vice President, Ventures, at Denuo, the media futures arm of Publicis Groupe who had this to say, "Despite the wealth of quality user-generated content on the Web today, many marketers are still wary of promoting their brands amid the unpredictable landscape of blogs and RSS feeds. As the pioneer in feed-based syndication and advertising services, FeedBurner understands this environment better than anyone, and this advanced form of protection will be an effective measure to address marketer concerns -- ultimately enabling more ad dollars to flow into the distributed media space."

We couldn't have said it better ourselves. AdClimate allows advertisers to reach increasingly fragmented audiences as they turn to new content sources like RSS feeds and blogs, with access to hundreds of millions of new ad impressions. That's good news for ye publishers.

So, who’s afraid of blog and RSS feed advertising? No one now. Learn more about AdClimate or contact a friendly FeedBurner ad person to discuss your campaign needs.

Brand on.