April 17, 2007
SFGate + FeedBurner = Summer of Burning Love
In a match made in distributed media heaven, the City by the Bay's leading newspaper has hooked up with the Windy City's one and only FeedBurner. SFGate, the online edition of the San Francisco Chronicle, has burned a few hundred feeds, blogs and podcasts, and is now contributing inventory to FeedBurner's ad network for blogs and RSS feeds.
“As one of the first major newspapers to have a Web presence in 1994, SFGate has maintained its commitment to offering valuable Internet services and we continue this tradition by improving the way we distribute news and information,” said Peter Negulescu, Vice President, Digital Media, SFGate.com. “FeedBurner’s analytics reveal a significant percentage of our readers consume content through our RSS feeds, so this deal signifies a logical extension of our overall content strategy. The online advertising revenue opportunity is very promising.”
As the number one newspaper site in Northern California, SF Gate delivers top news stories in addition to popular features such as The Daily Dish!, Mark Morford's Notes & Errata, Tech Talk, the Oakland A's and the San Francisco Giants feeds. Whether you're sittin' on the dock of the bay or sittin' on servers in Silicon Valley, SFGate has feeds for everyone. Far out!
SFGate has also added FeedBurner's groovy FeedFlare service to engage readers with links that make it simple to share individual entries. We like to make it easy to spread the love. Check out today's announcement for the whole story on the SFGate and FeedBurner partnership.
