FeedFoundry Gets More Features, Fans, and a Facelift

After some considerable engineering derring-do and successful settlement to a debate about using Celsius or Fahrenheit (contrarians that we are, we chose Kelvin), we are proud to announce a significant update to FeedFoundry, our industrial-strength feed management offering. FeedFoundry is currently humming away, minding the mass feed management details for over a hundred of FeedBurner's largest commercial publishers, retailers, and blog networks. This update puts more raw materials to good use for more robust feed management and analysis.

And while we're on the topic of shiny, new and just outta shrink wrap, NPR and Circuit City are the newest faces to join our distinguished list of FeedFoundry customers. NPR's Michael Yoch has this to say about FeedFoundry: "This service will provide new insights into how users are consuming NPR's distributed media on the Web. NPR users are avid consumers of RSS feeds. With FeedFoundry we'll be able to track this activity and make more informed content decisions to better serve our audience."

This FeedFoundry update boasts a handful of new and upgraded features, all of which are a first for the mass feed management industry (yes, there is such a thing, but the trade newsletters usually lack pizzazz):

• Audience engagement measurement - Visual representation of item and clickthrough data across all feeds, providing publishers a snapshot of how their content is performing, and which feed traffic sources contribute the most daily activity. Warning: This never-before seen glimpse into distributed media engagement metrics may result in readership and revenue increase.
• Overall layout and organization improvements - We've improved the overall usability and responsiveness of FeedFoundry by grouping items into three simple and logical areas: Dashboard, Analyze, and Manage. An executive summary of key metrics sits up front and there should be no more knocking about for reports, muttering "Now, where did I put that?"
• FeedBurner-esque management features - Create networks, mass-manage and set up feed-to-email services, set up web site stats, and more.

But why take up valuable blog real estate with words when we can more effectively show you these new updates here at FeedBurner Cinema? Witness the FeedFoundry screencast (2:25, 2.7 MB QuickTime).

To discuss your enterprise-strength feed needs, contact our Publisher Services team. To advertise in all of this attractive distributed media, head over to place on our site where we extol the benefits of blog and RSS advertising.