February 27, 2007
Headline Animator Overhaul, Part 3
In this, the third installment of the widget trilogy that is the Headline Animator overhaul, we're adding to our publisher engagement metrics by providing additional insight into the world's favorite content promotion tool.
For the tens of thousands of you currently using FeedBurner's Headline Animator service, you'll notice a new "Headline Animator Stats" option on your Analyze tab. FeedBurner is reporting "Views," the number of times your Headline Animator was requested and displayed on a web site, in a feed, in email or anywhere else (for example, in a feed via email that you're viewing on a web page). This first step on content promotion metrics points out where people are most frequently seeing your content promotion widget. We have several more pieces of work on the Headline Animator front to finish off and then we're going to start weaving together all of the content measurement pieces we provide into a unified engagement dashboard.
SUPER BONUS FEATURE: A helpful signpost for the harried & forgetful. Let's say you've been so busy placing your Headline Animator widget all over the place and you've lost track of where said places might be. By drilling down into individual referring pages, we include a screenshot of the originating site, when available. And who doesn't love a good thumbnail, from time to time?
Promote your most current content all over the web
Headline Animator is a service that takes your feed's article titles, places it in a custom-designed and custom-sized container, and displays it pretty much anywhere. Below are a couple representative examples to inspire the requisite "ah-ha" moment.
Look at how Epic Records customized the look and feel of their Good Charlotte Headline Animator to ensure the freshest content is being displayed in a way that matches the design of the Good Charlotte MySpace page.
Speaking of music, Live Music Blog has a pretty cool looking widget that is guaranteed to display the most current blog headlines, whereever it is placed.
Comments
wow! will the usefulness ever end? :)
(Oh, when you hover over the bars on the headline animator stat page it says "# visits." Should that be views?
Thanks David. Glad you like it :-)
And yes, it should be "views" -- I just made that change and we'll try to push it out this afternoon. Good eye.
This is a great feature -- but may I be so greedy as to request a feature that I hope is being included in the overhaul: the ability to have multiple headline animations. For example, I'd like to be able to have the email signature format in my emails and the banner format on my website. Or maybe this is already possible and I just don't realize it?
Thanks!!
dear cischicago, this is coming soon. One of the next two iterations of the overhaul this will be in there.
