BrowserFriendly Now BrowsierFriendlier

Once in a while you have to cut right to the chase. The BrowserFriendly service has been improved in multiple ways to become a more robust, flexible, and internationalized subscription landing page.

First of all, the service (along with the rest of FeedBurner) has been fully internationalized, so that the landing page can be understood easily in those many parts of the world that are ne pas English. You can now offer your subscribers language-specific versions of BrowserFriendly to help ease the subscription process to your feed. As of today, we offer Spanish (FuentaClara), Italian, Dutch, French, German and soon Polish, Portuguese, Russian and Swedish versions of this free service within the BrowserFriendly section of the "Optimize" tab.

Accolades for this extension of service belong to the following group of delightful FeedBurner customers around the world:

• Spanish: Juan Luis Hortelano
• French: Simon Loubris
• Polish: Simon Loubris
• Dutch: Richard Osinga
• German: Ralph Inselsbacher
• Italian: Simone Carletti
• Swedish: Björn F Johansson
• Portuguese: Bruno Torres
• Russian: Anton Antich

Snaps to Simon Loubris for the dual language processing there. Well done.

Next, the new "Always use my selected landing page in all browsers" option within BrowserFriendly gives publishers the ability to easily create feed subscription landing pages that work consistently now in all browsers without having to build these landing pages into a content management system and customize a bunch of subscription buttons. To say that we've had oodles of requests for this capability would be an understatement, but then "oodles" is subjective enough that you could also say it's an overstatement.

We've also enabled publishers to customize the variety and quantity of subscribe buttons that appear on the page, which should be a welcome new capability for publishers that didn't like our "one size fits all" selection of aggregator buttons on BrowserFriendly. We know a bunch of these services will be delighted to see their subscribe buttons among the options, and we further know that there will be another host of services that would like the opportunity to be included. Fear not! We are going to completely open up this service so that publishers can plug in any subscribe button for any service they like. That's coming soon.

It strikes us just now that we don't hear the phrase "Fear not!" enough anymore, but this may be due to the fact that we work in software services and really, 'Fear not!' is probably more of a Musketeer thing if you think about it. Nonetheless...