Would a rose by any other name really smell as sweet? Best to find out if you are naming a new company, product, service, blog, or are just interested in the language of marketing. The Name Inspector takes a good look at names and tells you what makes them tick--or tank--from a linguistic point of view. He's got a PhD in Linguistics, years of experience as a professional namer and name analyst, a growing bunch of enthusiastic readers, and a feed powered by FeedBurner. 5/29/07